The situation.

The owner of a small wellness brand asked us to build her email and SMS automation. That was the whole request.

The constraint.

Her store sold products in a category that mainstream processors do not keep. She was taking payments through a consumer-grade processor that had not noticed yet. Her site was on a managed host she did not control.

What we found.

Before we built anything for marketing we told her the payment setup was a risk, and that when it failed it would fail all at once: account frozen, funds held, store dead. We recommended starting a high-risk processor application immediately and moving the site somewhere she owned. She agreed to the site move first. Then her processing account was frozen.

What we built.

The same day, we moved her store to a virtual private server in her own name, which she pays for at cost with no markup from us, so the store was no longer dependent on a host that could also drop her. We added a peer-to-peer payment option at checkout with manual order confirmation so she could keep selling while the high-risk application worked its way through. We handled that application with TagadaPay as their referral partner, and when it was approved we integrated the gateway into her WooCommerce checkout and retired the manual option. The marketing automation she originally asked for got built after her revenue was safe.

What changed.

She lost a processing account and did not lose her business. Orders never stopped. She now runs on infrastructure she owns and a processor that understands her category, and the email and SMS systems she came for are running on top of that.

  • WooCommerce on client-owned VPS
  • interim P2P checkout
  • TagadaPay gateway

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